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Building your Facebook presence is just the first step. You want to keep that presence active and your fans engaged with great, social content. It is far more important to be social, and to make your page about your customers and friends, than it is to make it about your business. Reach out, connect with your fans, make them feel more welcome and a part of your online community.[/vcma_advancedtext][/vc_column][/vc_row]