Facebook Ads

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Employing Facebook Ads to Promote Your Page

Create Your Ad Campaign

Identify Your Goals

Decide on the Type of Advertisement

Set It Up

Navigate to www.facebook.com/advertising

Click on Create an Ad

Select the type of ad

Fill in the fields

Does Your Ad?

Have a compelling message?

Feature a call to action?

Have an eye-catching image?

Include an attention grabbing headline?

Laser Target Your Ad

Location

Demographics

Interests

Connections on Facebook

Advanced Demographics

Education and Work

Decide on a Form of Payment

Choose Pay per Click or Pay per Impressions

Enter your bid

Click on Review Ad and check your advertisement

Click Place order

Split-Test

Headlines

Ad copy

Image

Targeting Criteria

Landing Page (for external web sites)

Conclusion

Building your Facebook presence is just the first step. You want to keep that presence active and your fans engaged with great, social content. It is far more important to be social, and to make your page about your customers and friends, than it is to make it about your business. Reach out, connect with your fans, make them feel more welcome and a part of your online community.[/vcma_advancedtext][/vc_column][/vc_row]

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