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Facebook Ads

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Employing Facebook Ads to Promote Your Page

Create Your Ad Campaign

Identify Your Goals
Decide on the Type of Advertisement
Set It Up
Navigate to www.facebook.com/advertising
Click on Create an Ad
Select the type of ad
Fill in the fields

Does Your Ad?

Have a compelling message?
Feature a call to action?
Have an eye-catching image?
Include an attention grabbing headline?

Laser Target Your Ad

Location
Demographics
Interests
Connections on Facebook
Advanced Demographics
Education and Work

Decide on a Form of Payment

Choose Pay per Click or Pay per Impressions
Enter your bid
Click on Review Ad and check your advertisement
Click Place order
Split-Test
Headlines
Ad copy
Image
Targeting Criteria
Landing Page (for external web sites)

Conclusion

Building your Facebook presence is just the first step. You want to keep that presence active and your fans engaged with great, social content. It is far more important to be social, and to make your page about your customers and friends, than it is to make it about your business. Reach out, connect with your fans, make them feel more welcome and a part of your online community.[/vcma_advancedtext][/vc_column][/vc_row]